Build SME Teams who crush BIG goals.
Leadership and Team coaching, training and strategy - turning bottlenecks into results.
BOOK A STRATEGY CALL
Transform overwhelm into flow.
+37%
Better decisions & follow-throughÂ
+27%
Greater problem-solving & initiatvie.Â
-51%
Reduced conflict, blame &Â turnover.
*Â Findings based on 10+ years of client feedback data.
One SME consultancy. 4 Services. Built for Results.
We're a boutique leadership consultancy that leverages a global network of expert trainers, coaches and consultants to scale to your specific needs. We combine human performance science and decades-long experience to deliver game-changing solutions. Which ones will help you crush your goals?
Team Synergy:Â
From Barriers to Breakthrough
This isn’t team-building. It’s team transformation - so your people unlock their full potential.
Execuive Coaching:
Lead with Impact
Make an impact faster as a confident, strategic decision-maker and team mobiliser.Â
Manager Training:Â
Amplify Results
Turn managers into confident leaders who get results without the overwhelm.Â
Strategy Sessions:Â
Focus, Align & Act
Harness collective intelligence to co-create your vision, priorities and action to steer direction.Â
"At our recent strategic retreat, Madeleine helped us define the vision, mission and values of the association and facilitated the reflection on strategic objectives. She brought a wealth of expertise, a structured approach, and a collaborative spirit that truly made the process seamless and impactful. She demonstrated an exceptional ability to listen deeply, synthesize diverse perspectives, and guide us toward a unified direction"
_______________________________________________________
Mohamed Mezghani,
UITP Secretary - ESAE President
"Madeleine gives you the perfect tools to help you grow in your leadership role, while staying true to your identity and management style. Through the Management Essentials Program, I learned how to set clear boundaries and reduce my tendency to 'people-please', which has made me more confident and effective. I've improved the way I delegate and give feedback, and I now structure work and set strategies with my team much more efficiently"
_______________________________________________________
Isabelle Maurizi,
Director General, EBCA
"The whole team loved your 'Meeting Mastery' Keynote - comprehensive, practical, and engaging. Some, who've been here for 25+ years, said you were the best speaker they've ever had! A fantastic session. I'd love to work and learn from you again."
_______________________________________________________
Alexandra Rotureau,
Employee Engagement Specialist, McDonalds Belgium
"By applying Madeleine's "Leading Valuable Virtuals" tips, I was able to get really focussed and get the results I wanted in a recent meeting I chaired. I have no doubt we would have discussed priorities and looped round and round, but not made progress - necessitating another meeting and so-on. Honestly, I think I saved myself (and everyone else in the meeting) months!"
_______________________________________________________
Amy Peters,
Senior Government Affairs Leader, Johnson & Johnson
How we work.
Diagnose Bottlenecks.
Pinpoint whats slowing your team down.
How: 1:1 interviews, group chats or team assessments to surface hidden challenges.
Co-Create Solutions.
Design a framework for your team.
How: Debrief findings, align on priorities, tailor solutions to your budget & timeline
Deliver with flexibility.
Roll-out change without disruption.
How: coaching, training, strategic off-sites, shadowing meetings - adapted to your needs.
Embed New Habits.
Ensure change sticks - no micromanaging.
How: Accountability check-ins + simple tools & frameworks to lock in progress.
About Business4Good.
Â
Hi, I'm Madeleine,
After earning my medical degree and 20+ years in Life Sciences leadership, I founded Business4Good with a clear mission: to help purpose-driven organisations build exceptional teams that deliver both profit and positive impact.
How? We use human performance science to coach and train leaders and teams in the human dynamics of achievement, focusing on four critical outcomes:
- Strategic Clarity – Aligning teams so everyone moves in the same direction.
- Results-Driven Collaboration – Empowering individual strengths for shared success.
- Impact & Influence – Inspiring trust and mobilizing action.
- Resilience & Agility – Staying grounded yet adaptable in fast-changing environments.
Unapologetically pragmatic and neuroscience-based, we help leaders make clearer decisions, collaborate better, and perform at their sustainable best—because becoming a better leader means becoming your better self.
Who we serve: Purpose-driven SMEs, NGOs, and Associations who are done with reactive fire-fighting and ready for strategic, human-centric performance.
Madeleine de Hauke Founder, Business4Good Two-time TEDx Speaker | Visiting Professor, Antwerp & Hong Kong Universities
Â
BOOK A CALL
